New lines added with reductions up to 30% as Ribble Cycles looks to further capitalise on 'big summer of sport'
Direct-to-consumer Ribble Cycles has always been rated highly among the Cycling Weekly tech team. This is our pick of the best Road, Gravel and E-bikes from their 'Summer Sale'
Ribble Cycles informed me this week (wk beg 12th Aug) that new lines have been added to its 'Summer Sale'. Looking to capitalise on the post-Olympic buzz, Tour de Femme Avec Zwift and the successful launch of their new All Road model. Ribble has up to 30% off models that include a few we at Cycling Weekly rate very highly. These include the Endurance SL and the Hybrid AL E.
Ribble Cycles is a direct-to-consumer brand and is one of many UK-based brands to launch big summer sales - earlier, we reported on the best deals in the Rapha 'summer sale'. With this volume of deals in the market at this time, we always try to bring you genuinely good offers here at Cycling Weekly. Ribble often features heavily in our 'Best of' guides. Bikes like the Gravel Al Sport can be found in our Best Gravel Bike Guide and, over the years, we have awarded them multiple Editor's Choice Awards.
My top picks of the recently added bikes sit at the top of the page.
Ribble Cycles Summer Sale Our Pick Of The Best...
Top picks of recently added bikes
Ribble Cycles CGR Al e Enthusiast 105 was £3199 Now £2499
If I had to name a bike I see most frequently on the South Downs Way it would be the CGR Al e. Ribble by no means was the first to offer a lightweight gravel e-bike, but they certainly put together a bike that resonated with a lot of riders.
Maybe it is the short & punchy hills we have on the SDW that lends so well to E-Bike use or it could be in the value Ribble always offers. The well-balanced nature, versatility and adaptability of the CGR Al e was something that struck a chord with us when we tested it back in 2021.
Updated last year to feature Shimano's excellent 105 12-speed mechanic groupset, the CGR Al e could suit anyone looking to commute or tackle longer days in the saddle.
Read the full Ribble CGR AL e review
Ribble Cycles Ultra SL R - Sport was £4499 Now £3499
A bike we have yet to put through its paces here at Cycling Weekly, but during its launch piqued our interest. Ribble provided a great deal of wind tunnel data, that clearly shows it is faster than anything Ribble has produced before. It was almost certainly the bike of choice for Dan Bigham, previous hour record holder, during his time on the Weldtite Ribble team.
Most interestingly and something we are seeing from more brands, Ribble pushed the aerodynamic performance whilst considering the effect the rider has on the vortexes. The unusual handlebar design is actually there to disrupt airflow rather than channel the air. This creates a wake for the rider's legs to sit in, providing better airflow around the frame.
The Ultra SL R sport sees the top-tier frame clad with a plethora of top-quality but cost-effective finishing fit. With noteworthy kudos going to the use of Mavic wheels shod with very fast Pirelli P Zero tyres.
Best Gravel Bike Pick
Ribble Cycles CGR Ti Enthusiast 105 Di2 was £3899 Now £2699
Titanium (Ti) is an expensive material that's incredibly difficult to craft a mass-produced bike from. Typically, frames alone can cost more than than an aluminium or even carbon full-bike build from brands such as Ribble.
So what's the catch? None, really. Because Ribble operates as a direct-to-consumer brand they have much lower overheads than their distributed competitors. This enables them to build in titanium, and spec components from respected names such as Mavic, Selle Italia and Schwalbe.
Ti bikes tend to stand the test of time better than their carbon siblings, so considering the CGR Ti has bang-up-to-date Shimano Di2, this model has some years before it looks dated or parts become scarce.
We have yet to test a CGR Ti but we have ridden the CGR in its aluminium-framed version, a previous Editor's Choice Award Winner. The Ti shares near identical geometry, so it should be as good as, if not better.
Best Road Bike Pick
Ribble Cycles R872 Disc Shimano Tiagra was £1599 Now £1099
The R782 is an enduring name in the Ribble Cycles range, having been around since 2013. In those 10+ years, it has always represented excellent value, specifically with the aim of offering carbon frames at more affordable prices.
We loved the rim brake-equipped R782 which received an Editor's Choice Award from us in 2020. Surprisingly, that bike shares identity geometry with the current disc-equipped model. If it ain't broke don't fix it.
The only 'red flag' with the previous model was poor braking performance from a low-quality rim brake caliper. That will be no issue for this Shimano Tiagra-equipped model with hydraulic disc brakes.
Best E-Bike Pick
Ribble Cycles Hybrid AL e - Fully Loaded was £2699 Now £2199
When we reviewed the Hybrid Al E back in 2020, James Bracey couldn't find a single reason to avoid this e-bike: "With a superb frame, quality motor system and really decent parts the Ribble Hybrid AL e certainly offers almost unbeatable value when compared to its rivals." Not much else we can add to that, other than it's a pretty good-looking bike too.
Over the years, I have tested pretty much all the main e-bike manufacturers' systems and I am always impressed by the Mahle X35 . It is by far the most reliable in my experience, thanks to its simplicity, with nearly all the electronics in the battery or the rear hub, linked by a single cable. If it ever goes wrong Mahle has always been spot-on with support. If I had to pick one hole, on-the-road punctures can be a bit tricky but Ribble has tried to mitigate that by specifying a Schwalbe Marathon tyre, known for its protection and durability.
Read the full Ribble Hybrid AL e review
Ribble Cycles Sale FAQ
When will the Ribble Cycles sale end?
No word on this from Ribble, we will keep this page up to date if we hear any news. As with most sales, it will end eventually as the stocks become limited or a required target has been hit by the brand.
Will other models be added to the sale?
Ribble reached out to me this week (Wk beg 12th Aug 24) to inform me that new lines have been added. This is the first update we have been made aware of since (wk beg. 22nd July). It's always worth checking back here on a regular basis to see if the bike you are interested in receives a discount.
Can I get discounted bikes on finance and Cyclescheme?
As far as we can tell all bikes in the summer sale can be purchased on both finance and using a Cyclescheme voucher. However, we recommend you check this with Ribble's customer service team first.
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Like so many, Matt got his start in the bicycle industry wheedling allen keys and the occasional hammer at his local IBD. Matt grew up mountain biking the flint-strewn hills of the North Downs but was convinced during his time with Evans Cycles' in-house brand Pinnacle and Hoy Bikes, to take up gravel cycling and bikepacking. Spotting the changing industry, Matt jumped at the opportunity to become an E-Bike designer. Winning several awards with Cairn Cycles and their range of Gravel E-bikes.
These days Matt will more than likely have a toddler sat shotgun and balance bike lassoed to his back somewhere on the South Downs. What time he does get to ride for himself, he chooses to take his Sonder Camino to just about anywhere that's quiet, off the beaten track or has some historical point of interest.
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