Wattbike finally updates incredible Black Friday deal on market-leading Atom bikes to include the UK
With a huge $600/£335 saving, the Wattbike Atom is one of the lowest prices we have ever seen. The deal includes a free one-month Zwift subscription, a free Polar H10 heart rate monitor (UK only) and unlimited access to the Wattbike Training Hub


Recent updates
Wed 27th Nov | Wattbike has updated its Atom deal to include the UK. The Deal isn't quite as good as the US, offering a £335 total saving. The deal itself is a small monetary saving on the bike while adding in a free Polar H10 heart rate monitor, and Zwift/Wattbike hub subscriptions.
I've found an outstanding Black Friday Wattbike deal on the brand's top-of-the-range model, the Atom – our best smart bike overall in the Cycling Weekly best indoor smart bikes 2024 buyers guide.
It's currently available with a very sizable savings of $600, which takes it down to $2,499—one of the lowest prices the Atom has ever been, since it first launched in July 2020. Therefore, it's an excellent chance to grab a high-end indoor bike at an excellent price.
Get the Wattbike Atom on sale for $2,499
We understand not everyone has space for an exercise bike or smart bike, but fear not cycling retailers have gone early with Black Friday discounts this year. So, why not check out all the Black Friday smart trainers deals we've found so far?
Wattbike Atom:
US: Was $3099, now $2,499 | Save $600
UK: Was £2580, now £2,450 | Save £335
The Wattbike scored 5 out of 5 stars in our review and comes loaded with features to help all cyclists achieve their goals with a superbly realistic indoor cycling experience. The Atom has a $600 saving and also comes with a 12-month Wattbike Training Hub subscription and a 1-month Zwift membership.
Read our full Wattbike Atom review.
The Atom is a trusted trainer used by some of the most recognised sporting organisations and teams from around the world, including big names in US sports. Of course, Team USA Cycling and legend Chloe Dygert, LeBron James of the LA Lakers, Lionel Messi of Inter Miami, 50% of NFL teams and 100% of NHL teams, trust Wattbike to help improve their performance.
Wattbike says "The Atom is the most intuitive, intelligent and accurate indoor trainer on the market". A sentiment Cycling Weekly features writer Steve Shrubsall agreed with in his Wattbike Atom review. Steve gave the Atom five out of five stars, stating "the smoothness and fluidity of pedalling on the Atom was second to none" and also highlighted just how quiet the Wattbike is – which is great for those who live in an apartment or enclosed space.
Steve is also keen to point out the simplicity of its plug-and-ride setup and its ability to handle the most brutal interval efforts.
The Wattbike Atom score 5 out of 5 stars in our review
If deals on indoor smart bikes aren't on your Black Friday wishlist – then our best Black Friday bike deals 2024 hub features deals on everything from bikes to components and the best cycling tech. If you are looking for something more specific, we also have hubs for the best cycling clothing and cycling smartwatch deals this Black Friday.
We'll be updating all these pages regularly on the run-up to the Black Friday weekend which runs this year from 29th November to 2nd December 2024.
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!

Paul Brett is a deals writer for Cycling Weekly and has been cycling for as long as he can remember, initially catching the mountain biking bug in the 1990s, he raced mountain bikes for over a decade. An award-winning photographer, when not riding a bike, he can be found at the side of a road world championship or a cyclocross track shooting the action. Paul was the founder, editor and writer of Proper Cycling magazine, and he's travelled the world interviewing some of the top personalities in cycling and writing about some of the biggest cycling brands.
-
Cyclists could face life sentences for killing pedestrians if new law passed in England and Wales
Reckless cycling currently carries a maximum two-year jail term
By Tom Thewlis
-
'I was calorie counting – I couldn't eat one blueberry over': How one British rider overcame years of underfueling and turned pro
A diabetes diagnosis didn’t stop Hamish Armitt from reaching his potential – but an eating disorder almost did
By Tom Davidson
-
Gear up for your best summer of riding – Balfe's Bikes has up to 54% off Bontrager shoes, helmets, lights and much more
Supported It's not just Bontrager, Balfe's has a huge selection of discounted kit from the best cycling brands including Trek, Specialized, Giant and Castelli all with big reductions
By Paul Brett
-
Tadej Pogačar's MET Trenta 3K Carbon is one of the best road cycling helmets on the market – grab it now with 26% off at Tredz
Deals The MET Trenta features enhanced safety and performance tech including MIPS AIR and now with a whopping £80 reduction, it's a bargain buy
By Paul Brett
-
Save £42 on the same tyres that Mathieu Van de Poel won Paris-Roubaix on, this Easter weekend
Deals Its rare that Pirelli P-Zero Race TLR RS can be found on sale, and certainly not with a whopping 25% discount, grab a pair this weekend before they go...
By Matt Ischt-Barnard
-
Day or night, I never ride without my Garmin Varia rearview radar light; it's one of the best pieces of cycling tech I've ever owned
Deals The Varia RCT715 is, for me, an essential piece of riding kit delivering enhanced safety, and right now, it has a superb $100 off at REI
By Paul Brett
-
We thought this all-road tyre delivered comfort, speed and durability but was let down by the cost – as if by magic, you can now get 40% off at Competitive Cyclist
Deals The WTB Exposure TCS tyre is now available at one of the lowest prices, making this fast-adventure-ready tyre a bargain buy
By Paul Brett
-
I have been capturing my cycling adventures for over 20 years, and two of the best action cameras for cyclists have just hit their lowest prices on Amazon
Deals Amazon has slashed the price on Insta360 cameras, including the highly rated X3, which has a huge 30% off
By Paul Brett
-
Not a typo! These Oura Gen 3 Smart Rings have up to $100 off – Get a deep dive on your health and wellbeing with these Amazon deals
Deals The Oura Smart Rings one of the best way's to track biometrics with a focus on recovery and wellness
By Paul Brett
-
Hurry! These Peloton exercise bike deals won't be around for long – Save up to $395 now and invest in your fitness and health for 2025
Deals The Peloton Bike is the top dog of at-home exercise bikes offering an impeccable fitness platform and a top-rated overall experience
By Paul Brett