Jetset French/Italian outdoor fashion brand Moncler just used the Vigorelli Velodrome in Milan as the venue for its 2011 runway show. Not least because the men's clothes in its sporty Gamme Bleu line on show had more than a hint of retro cycling chic about them.
All good stuff if it helps to establish the look of cycling clothing as normal in the public consciousness. However, while we commend the use of the legendary venue if it helps to save it from the threat of redevelopment, we think it's time to establish a few future ground rules for cycling newbies.
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‘There's no point to race for 50th place’: Peter Sagan explains why he’s a cycling esports ambassador but won’t competeAs a MyWhoosh ambassador, Sagan admires the sport’s evolution, but does he have the watts to compete with today’s virtual cycling stars?
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Rapha's loss, your gain: prices slashed sitewide amid profitability concernsThe British clothing brand unveils an almost unheard-of 25% discount across its entire product range
