FRENCH TV SIGNS CRUCIAL NEW DEAL WITH TOUR
French sports newspaper L?Equipe reported on Monday that Tour de France organiser Amaury Sport Organisation (ASO) and French state television have signed a new five-year deal for the Tour and ASO?s other races.
The new deal, running for five years and - so L?Equipe reports - worth 23 million euros a year to ASO, also covers other cycling events: Paris-Roubaix, Paris-Nice, Paris-Tours, Fleche, Liege, the Tour of Picardie, the Criterium International, the Tour de L?Avenir, Quatar and the Tour of Faso. Top motor race Paris-Dakar - or it?s replacement event - which is run by ASO, forms part of the agreement too.
A new agreement between French TV and ASO was vital for the Tour de France?s interests because it shows its other backers that despite the scandals of recent years, the main sponsor remains on board long-term. It also gives a measure of security to less profitable races such as Paris-Nice or Liege.
It could be argued, too, that the agreement indirectly reinforces ASO in their dispute with the UCI over the ProTour. Despite not forming part of cycling?s top league - which, coincidentally, starts tomorrow in Australia - the Tour?s new deal shows it remains in relatively good shape.
French TV president Patrick De Carolis is quoted as saying that ?the Tour remains our most popular event in France, and we?ll give it the biggest coverage possible.? French television sports director Daniel Bilailain also praised ASO for ?doing whatever cleaning up is necessary... they combine actions with words.?
Fans will also be pleased to discover that thanks to recent changes in French legislation, there should be no advertising breaks in coverage of the Tour on French television this summer.
RELATED LINKS
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
2008 Tour de France route and stage list
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Founded in 1891, Cycling Weekly and its team of expert journalists brings cyclists in-depth reviews, extensive coverage of both professional and domestic racing, as well as fitness advice and 'brew a cuppa and put your feet up' features. Cycling Weekly serves its audience across a range of platforms, from good old-fashioned print to online journalism, and video.
-
A steel fixed-gear machine is the only bike you’ll ever need – here’s why
In a world of readily available carbon-frame bikes with 12-speed cassettes and compact cranks that allow you to spin up your local monster hill at your preferred cadence, why would you opt to ride a steel fixed -gear bike? Allow me to convince you...
By Pete van der Woude Published
-
Meet the long-haul trucker who’s clocked 600+ hours on his bike this year
From Zwifting in his cab to conquering the open road, this bike racer-turned-long-haul trucker makes the most of his life on the road
By Caroline Dezendorf Published