LIFEFORCE SUSPEND CYCLING SPONSORSHIP

Lifeforce Immune System Bank has announced today that future sports sponsorship deals are suspended.
In a written press statement, Lifeforce said:
"Previous years have seen Lifeforce commit to significant sponsorships across a diverse range of sporting activities, but most noticeably cycling and motor racing in the belief this would lead to increased sales of its services. However, the Company believes the sponsorship has not yielded expected sales results."
"Since the departure of [former CEO] Mr Del Delaronde we have been contacted by a number of sporting organisations requesting sponsorship and equipment. Lifeforce can only consider requests that are supported by documentary evidence to establish that a contractual arrangement exists."
"Verbal agreements made with Mr Delaronde should be addressed directly to him. Unfortunately we cannot consider any claims that are not adequately documented. Please be aware that Mr Delaronde is no longer an employee, contractor or Director of Lifeforce."
Lifeforce are probably best known in the cycling world as former sponsor of Nicole Cooke's Lifeforce-Raleigh squad and current sponsor of the Cervelo-Lifeforce women's squad lead by US rider Kristin Armstrong. They are also title sponsor of the Ras de Cymru.
Those individuals and sporting club concerned are urged to contact Lifeforce CEO Tim Leeder at Imperial House, Imperial Way, Newport, NP10 8UH, more info can be found at www.immunesystembank.org.
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Founded in 1891, Cycling Weekly and its team of expert journalists brings cyclists in-depth reviews, extensive coverage of both professional and domestic racing, as well as fitness advice and 'brew a cuppa and put your feet up' features. Cycling Weekly serves its audience across a range of platforms, from good old-fashioned print to online journalism, and video.
-
Could gravel learn a thing or two from MTB, when it comes to tyre choices?
Gravel riders are increasingly looking to mountain biking when it comes to tyre tech, grip, and real-world performance
By Neal Hunt Published
-
'You shouldn’t be riding 40mm tyres in a gravel race' — Dylan Johnson on tyre optimisation, wind tunnel testing and growing up as 'a weird kid who only cared about bikes’
Anne-Marije Rook geeks out with pro racer, cycling coach and YouTuber Dylan Johnson about the gravel racing tweaks that can make you faster
By Anne-Marije Rook Published