Movistar partner with kit brand Alé after end of Endura deal
The new kit will be revealed when their 2020 squad is announced in December
Movistar have announced a new partnership with Alé to produce their kit for the 2020 season.
Scottish kit brand Endura, who previously made Movistar's kit, pulled out of their deal in October because of the "developmental dead end being enforced by the UCI."
>>> Alejandro Valverde will ride the Tour de France all the way to Paris to prepare for Tokyo 2020
Endura said they had faced a crossroads recently and they feel innovation is being hampered by the UCI. Instead they plan to focus on advancing aerodynamic technology in triathlon, where they feel innoviation isn't so "constrained".
The new Alé kit will officially be unveiled in Madrid on December 19, when the 2020 squad is announced.
In a press release, the Spanish squad say their new kit uses light, breathable and super functional fabrics, designed to help their riders achieve their goals next year.
The CEO of the company that produces Alé, Alessia Piccolo, expressed their delight at having partnered with Movistar ahead of the 2020 season: "With great pleasure we announce this important partnership with the Movistar Team. We have developed very technical, extremely well-performing garments. We will provide them with the top textile technology available today.
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
"We will dress the team with our particular and unmistakable style, and the partnership will also be preparatory to experimentation and the exchange of feedback. We want to be able to offer all the fans of our products the benefits of a garment developed for a team of this caliber."
Juan Pablo Molinero, Movistar's Chief Marketing Officer, said: "By partnering with Alé, Movistar Team is moving forward in a global strategy. Style and functionality are in the DNA of Alé, a real global partner who will help us to communicate our values worldwide. Alé is an appealing brand.
"Together we will transform our racing kit into a stylish and aspirational sporting good. They seems like the perfect partner to be with."
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Jonny was Cycling Weekly's Weekend Editor until 2022.
I like writing offbeat features and eating too much bread when working out on the road at bike races.
Before joining Cycling Weekly I worked at The Tab and I've also written for Vice, Time Out, and worked freelance for The Telegraph (I know, but I needed the money at the time so let me live).
I also worked for ITV Cycling between 2011-2018 on their Tour de France and Vuelta a España coverage. Sometimes I'd be helping the producers make the programme and other times I'd be getting the lunches. Just in case you were wondering - Phil Liggett and Paul Sherwen had the same ham sandwich every day, it was great.
-
Why do cars keep getting bigger – and will it ever end?
Ever-widening cars are threatening to squeeze cyclists off the road. It has to end somewhere, doesn't it?
By James Shrubsall Published
-
See safely and be seen friendly with RAVEMEN PR2000 headlight
With its wireless remote control and versatile design, this Ravemen front light will keep you running on the darkest nights
By Sam Gupta Published
-
Six things we want to see in Movistar's ‘The Least Expected Day’ season four on Netflix
The fourth season of the series following the exploits of the Spanish team expected in 2023
By Tom Thewlis Published
-
Annemiek van Vleuten heads to Kenya with the Masai tribe
Dutch World Champion takes her gravel bike to Kenya for an off season adventure with the Masai tribe
By Tom Thewlis Published
-
Movistar team up with Saudi Cycling Federation
Both sides will work together to promote cycling in Saudi Arabia
By Tom Davidson Published
-
What I learned from watching season three of Netflix's Movistar documentary ‘The Least Expected Day'
Enric Mas battles to reach the top and 'Superman' brings the drama in the latest instalment of the Spanish Eastenders
By Tom Thewlis Last updated
-
Man accused of reversing into Alejandro Valverde released with charges
Valverde didn't suffer major injuries in the hit and run incident and has since been released from hospital
By Ryan Dabbs Last updated
-
Which WorldTour team has the best kit for 2022? We take a look through the wardrobe
Now almost all the kits are out, here are our measured ratings of racing kit ahead of the 2022 season
By Adam Becket Published
-
Annemiek van Vleuten says 2021 was her best year yet
Dutchwoman says she is still "hungry" to continue racing with Movistar
By Adam Becket Published
-
Movistar reveal brand new look for 2022 season
Both male and female teams will wear the new-look kit made by La Passione
By Tim Bonville-Ginn Last updated