Having built a reputation for being disruptive – most recently bringing ducks to the pro peloton on UCI non-compliant kit at the 2020 Giro d’Italia – the question “what next?” was always going to be asked. When breaking the rules becomes anticipated, what could Rapha and EF Education-Nippo do to remain subversive?
Admitting that they were “getting into hot water last season”, the answer, it seems, is to create “the world’s most compliant cycling kit”, with this year’s design centring around the UCI’s regulations. Rapha and EF Education-Nippo haven’t merely followed the rules, but have also shown their working, leaving no doubt that this kit follows every edict to the letter.
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‘There's no point to race for 50th place’: Peter Sagan explains why he’s a cycling esports ambassador but won’t competeAs a MyWhoosh ambassador, Sagan admires the sport’s evolution, but does he have the watts to compete with today’s virtual cycling stars?
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Rapha's loss, your gain: prices slashed sitewide amid profitability concernsThe British clothing brand unveils an almost unheard-of 25% discount across its entire product range
