While for most people January 1st might mean hangovers and new year's resolutions, for professional cyclists it means only on thing: a chance to take to social media to post photos of their first rides in 2018 kit.
As expected, Twitter and Instagram have turned into a constant stream of new jerseys over the last couple of days, with a few finding inventive ways of celebrating their change of team.
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‘There's no point to race for 50th place’: Peter Sagan explains why he’s a cycling esports ambassador but won’t competeAs a MyWhoosh ambassador, Sagan admires the sport’s evolution, but does he have the watts to compete with today’s virtual cycling stars?
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Rapha's loss, your gain: prices slashed sitewide amid profitability concernsThe British clothing brand unveils an almost unheard-of 25% discount across its entire product range
