Sainsbury's supermarket to trial home deliveries by bike
In a trial starting this Wednesday, some Londoners will be able to get Sainsbury's orders delivered by bike within an hour of purchasing
For the first time in more than 130 years, Sainsbury's supermarket will be delivering groceries by bike, offering customers a delivery slot within one hour of their purchase.
The scheme is to be trialled in south and west London initially, but could be rolled out across the capital if it is a success.
For £4.99, customers can get up to 20 items delivered by bicycle couriers by ordering through the supermarket's Chop Chop app, making it ideal for forgotten items or emergency goods.
>>> Bike manufacturer sees huge reduction in delivery damage by printing TV on the box
The Croydon branch of Sainsbury's was the first to offer home delivery, back in 1882 with orders originally delivered by horse and cart before bikes and trikes were later phased in.
Jon Rudoe, Sainsbury’s director of digital and technology said: “This trial is part of our strategy to give our customers more options to shop with us whenever and wherever they want. Speed of delivery is important to some customers, so we have brought back our bicycle service to test demand further.”
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Stuart Clarke is a News Associates trained journalist who has worked for the likes of the British Olympic Associate, British Rowing and the England and Wales Cricket Board, and of course Cycling Weekly. His work at Cycling Weekly has focused upon professional racing, following the World Tour races and its characters.
-
'It's an engineering feat' - Why this 23kg bicycle has two chains
The Buffalo Utility S2 bike, distributed by non-profit World Bicycle Relief, is built with simplicity and durability in mind
By Tom Davidson Published
-
'It feels almost like a dream, it's what I've always wanted' - Eilidh Shaw on her journey from the National Road Series to the cusp of the WorldTour
CW’s domestic rider of the year Eilidh Shaw on her journey from the CiCLE Classic to the UAE
By Adam Becket Published