Sky introduces with new logo for Italian races

Team Sky, Italian kit, 2010
Gregor Brown
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published

Team Sky introduced a new design to its kit at the GP Insubria in Campione d'Italia, Italy, today. The design, with sharper angles on 'SKY' logo, is to promote Sky Italy and will be worn by the British team in all Italian races.

"It's a small change in the font," said Sports Director Marcus Ljungqvist, "but it was a big change. It meant producing all new kits."

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Gregor Brown
Gregor Brown

Gregor Brown is an experienced cycling journalist, based in Florence, Italy. He has covered races all over the world for over a decade - following the Giro, Tour de France, and every major race since 2006. His love of cycling began with freestyle and BMX, before the 1998 Tour de France led him to a deep appreciation of the road racing season. 

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