Specialized gears up for Silverstone sportive

Bike manufacturer Specialized has joined forces with sports event organiser VoTwo in an attempt to produce a unique riding experience

in this cyclo-sportive boom

- the Specialized Silverstone Sportive.

Riders will embark on 25, 50 or 100 mile routes in the Northamptonshire countryside leaving from the Porsche Experience Centre. Situated next to Silverstone Formula 1 Grand Prix Circuit, the event is set to coincide with the opening stage of the Tour de France on July 4, 2010.

VoTwo are hoping that the hype surrounding the Tour will inspire people to "get out there to challenge themselves". Cyclists will ride a loop of the Porsche test track, reliving the old British World Rally stage, before heading out in to the country.

Organiser Andy Blow was keen to highlight that this course is rolling and the challenge is in the distance. "The course should be fairly quick through typical English countryside," said Blow. "We have deliberately made this an achievable ride and unlike most other sportives the route doesn't try to incorporate every climb to be the toughest sportive."

Anne Immelman from Specialized added "There is huge demand in the sportive market, they are aiming to fill some of this."

While recognising there are many events out there already, Immelman said "this sportive will be unique in its start venue, the support of Specialized and organisation of VoTwo. Depending on the success of this event, there may be more to come supported by Specialized."

Clif Bar will be at the feed stations while Specialized is providing the mechanical support. Finishing at the Porsche Experience Centre there will be cram teas for CTC members.

Although not a race, this event will be timed throughout the course and Specialized prizes of equipment-based tools will be awarded (first to third) will be awarded to seniors and vets of both sexes.

Limited to 500 places, entries need to be in before the May 20 through VoTwo. www.votwo.co.uk

Related links

2010 cyclo-sportive calendar