Sportive rider causes social media sensation with untimely stack

When Matt Adams showboated in front of the lens of Phil O'Connor during the London Revolution sportive at the weekend, little did he know that his unfortunately-timed crash would end up plastered all over the internet.

Adams was taking part in the two-day sportive and decided to take his hands off the bars and give a mock victory celebration half-way up the iconic Surrey climb of Box Hill. He then lost control of his bike and ended up landing face-first into the grassy bank at the side of the road.

We've all been there, but most of us manage to do it without a professional photographer on hand to take a perfectly-framed sequence of shots.

The only damage was to his pride, and Adams got back on his bike to finish his 56-mile ride in one piece and smiling.

When O'Connor's posted the complete sequence of images of Adam's incident on his SportivePhoto Facebook page and then posted a link on Twitter, that was that. A legend was born.

Down, back up and definitely not out - Matt Adams completes the London Revolution with a smile

All photos by Phil O'Connor/www.sportivephoto.com