Team Sky could have new sponsorship deal before Giro d’Italia, according to sports director
DS Matteo Tosatto says ‘it will be a European sponsor from home’
Team Sky will have a new sponsorship deal almost complete by the start of Giro d’Italia, according to sports director Matteo Tosatto.
The Italian DS says the new backer will be European and is not the Colombian oil company, as was previously suggested by reports.
British WorldTour outfit Sky is on the hunt for a new sponsor after its parent company Sky plc was bought by American communications giant Comcast.
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The Sky sponsorship, which dates back to 2009, will come to an end after the 2019 season.
Tosatto, an ex-Tinkoff pro who retired in 2016, told Spanish newspaper Marca: “Before the Giro we will have an agreement almost completely safe for the continuity of the team.
“It will be European, from home.”
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Tosatto added that there is no possibility of reaching an agreement with the Colombian government, after team principal Sir Dave Brailsford met with officials to discuss a potential sponsorship.
According to reports, the meetings were to discuss the possibility of being sponsored by oil and gas firm Ecopetrol.
But Brailsford later said this was ‘very unlikely.’
Last month, reports emerged suggesting that Team Sky’s new parent company Comcast could continue to part sponsor the team beyond 2019.
The company reportedly offered Team Sky principal Dave Brailsford enough cash to fund 70 per cent of the budget for the 2020 and 2021 season, giving him the opportunity to find the remainder from another sponsor.
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Rumours also suggested that a merger with Pro Continental team Israel Cycling Academy could be on the cards, as Israeli-Canadian billionaire Sylvan Adams hopes to take his team to the Tour de France by 2020.
Another recent report suggested Russian tycoon Oleg Tinkov had made an offer to Team Sky, after he left cycling behind in 2016.
But Tinkov called the suggestion “bulls**t.”
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Alex Ballinger is editor of BikeBiz magazine, the leading publication for the UK cycle industry, and is the former digital news editor for CyclingWeekly.com. After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter, then as news editor responsible for Cycling Weekly's online news output, and now as the editor of BikeBiz. Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) Alex covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers. Away from the desk, Alex can be found racing time trials, riding BMX and mountain bikes, or exploring off-road on his gravel bike. He’s also an avid gamer, and can usually be found buried in an eclectic selection of books.
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