This £7 Aldi baselayer bears a striking resemblance to Rapha's £50 alternative design
Rapha responds by welcoming Aldi's contribution to the cycling industry
High-end cycling retailer Rapha has responded with magnanimity after one of its employees spotted a striking resemblance between its own Short Sleeve Pro Team baselayer and Aldi's significantly cheaper Crane Men's Pink Mesh baselayer.
Rapha head of media Oliver Duggan took to Twitter on Monday to point out the similarities between Rapha's baselayer, which retails for £50, and Aldi's £6.99 alternative which will be available to buy as part of its Specialbuys event on Sunday, April 29.
"Hey, @AldiUK nice base layer design. How'd you think of that?" Duggan tweeted alongside photos of the two designs, both of which feature a similar shade of pink, an Italian phrase across the front, and black dashes at the neck line.
In an official statement from Rapha, the company praised the budget supermarket for its efforts in selling entry-level cycling kit, and that there had been no intention to cause offence in highlighting the similarities between the two designs.
"We have huge admiration for any brand that is helping get people on bikes and it can only be a good thing that retailers like Aldi are selling cycling apparel," a Rapha spokesperson said. "We are very proud of our design work and no offence was intended in pointing out the parallels."
>>> The best cycling baselayers: A buyer's guide
There is also a women's version of the Aldi baselayer, which is only available in white and features the Italian phrase "mangi dormi pedala" ("eat sleep pedal") across the front, rather than the "vivi per pedalare" ("live to pedal") on the men's version. As for the men's version of the Rapha baselayer (which has since been redesigned for 2018), this has the phrase "se freni, non vinci" (if you brake, you do not win") across the front.
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
Contacted by Cycling Weekly, an Aldi spokesperson said: "We provide an extensive range of quality cycling clothing and equipment that helps to make the sport accessible and affordable for all."
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Henry Robertshaw began his time at Cycling Weekly working with the tech team, writing reviews, buying guides and appearing in videos advising on how to dress for the seasons. He later moved over to the news team, where his work focused on the professional peloton as well as legislation and provision for cycling. He's since moved his career in a new direction, with a role at the Department for Environment, Food and Rural Affairs.
-
‘There's no point to race for 50th place’: Peter Sagan explains why he’s a cycling esports ambassador but won’t compete
As a MyWhoosh ambassador, Sagan admires the sport’s evolution, but does he have the watts to compete with today’s virtual cycling stars?
By Christopher Schwenker Published
-
Rapha's loss, your gain: prices slashed sitewide amid profitability concerns
The British clothing brand unveils an almost unheard-of 25% discount across its entire product range
By Hannah Bussey Published