‘Our industry ought to be the sustainability leader, and yet it’s not,’ says Brompton CEO

Will Butler-Adams calls on bike industry to reduce waste and rethink materials

A brompton bike in a warehouse
(Image credit: Brompton)

Brompton CEO Will Butler-Adams has urged companies in the cycling industry to look at and improve their sustainability credentials. 

The folding bike manufacturer has today announced that it has become a certified B Corp, meaning it performs at high social and environmental standards. 

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Tom Davidson
Senior News Writer

Tom joined Cycling Weekly as a news and features writer in the summer of 2022, having previously contributed as a freelancer. He is the host of The TT Podcast, which covers both the men's and women's pelotons and has featured a number of prominent British riders.

An enthusiastic cyclist himself, Tom likes it most when the road goes uphill and actively seeks out double-figure gradients on his rides.