Boardman launches 2014 Performance range
Hot on the heels of an announcement that Halfords will continue its partnership with the brand fronted by the 1992 Olympic gold medallist for the next 10 years, Boardman released details of its 2014 Performance range.
In the Boardman bikes hierarchy, the Performance range is sold exclusively by Halfords, whereas the more expensive Elite range is available via Boardman's network of independent bike dealers.
The 2014 Performance range is made up of 25 models for road, mtb, cyclo-cross and leisure/commuting (hybrids) including four female-specific models.
The road range-topper is the Pro Carbon SLR, which with its new sub-kilo Toray T700 unidirectional carbon frame and complete 11-speed Ultegra groupset including the chainset and the wheels, wouldn't look out of place in the rarefied atmosphere of the Elite range. At £1,799.99 this bike looks like super value for money.
The new Pro Carbon at £1,299.99 downspecs slightly with Shimano 105 and Mavic Aksium wheels, while for a penny under £1K you can still get a Boardman carbon bike - something that is becoming something of a tradition - in the shape of the Shimano Tiagra-equipped Team Carbon.
The Comp and the Sport complete the range as the aluminium entry-level drop-bar bikes at £699.99 and £499.99 respectively. For more details go to www.boardmanbikes.com and watch this space for tests of the new models.
Road Sport
Road Comp
Team Carbon
Pro Carbon
Pro Carbon SLR
TK Pro
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Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.
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