NTT Pro Cycling left searching for new sponsor as NTT pulls out
The South African WorldTour team is facing an uncertain future beyond the end of the year
NTT Pro Cycling is facing an uncertain future as headline sponsor NTT has pulled out of the team.
The South African WorldTour squad, formerly Dimension Data, have now been forced to find a new backer beyond 2020 with just a few months left of the season.
NTT, A Japan-based telecommunications company, is bringing its cycling sponsorship to and end after six years, with team principal Douglas Ryder now forced to find a new company to back the WorldTour and Continental squads.
A statement from the team said: “On Monday evening team principal Douglas Ryder informed all members of our organisation – the UCI WorldTour outfit and UCI Continental team – that NTT will not continue with the team, ending our six-year association.
“This is of course is very disappointing news but we are committed to fight for our team’s future and are exploring every possible avenue available to us. Our partnership with the Qhubeka Charity has incredibly spanned 10 years and seen us play a key role in the distribution of over 100 000 bicycles in disadvantaged communities throughout South Africa.”
NTT is the only African team in the WorldTour and over the years has done a huge amount to support charity Qhubeka, which has supplied thousands of bikes to communities in Africa.
But the team has been in difficulty this season, as the NTT sponsorship comes to an end at the end of the year with Ryder assuring staff and riders a new backer would be found.
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
NTT Pro Cycling has undergone some major changes in the last year, as NTT took over as the headline sponsor from its subsidiary Dimension Data at the end of 2019, while Danish former pro Bjarne Riis was appointed as team manager at the start of 2020.
Alongside the sponsorship uncertainty, the team has also struggled for results.
Last season, the teamed picked up just one WorldTour win all year as Edvald Boasson Hagen won the opening stage of the Critérium du Dauphiné.
This year the team has picked up two WorldTour victories, both thanks to Giacomo Nizzolo at the Tour Down Under and Paris-Nice, while Nizzolo also improved the prospects for the team by winning the European Championships in August.
The team then struggled for results in the Tour de France, with Nizzolo scoring a podium before he was forced to abandon due to injury on eight.
NTT is not the only team facing an uncertain future beyond 2020, as the coronavirus pandemic continues to take its toll on pro cycling.
Polish WorldTour team CCC Team is also struggling to secure a new sponsor as handbag company CCC is pulling out at the end of the year, because of the financial strains caused by the virus.
>>> Who are the bookies’ favourites for the Giro d’Italia 2020?
CCC team boss Jim Ochowicz has been on the hunt for a new backer, but with star riders Greg Van Avermaet and Matteo Trentin already jumping ship things aren’t looking promising.
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Alex Ballinger is editor of BikeBiz magazine, the leading publication for the UK cycle industry, and is the former digital news editor for CyclingWeekly.com. After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter, then as news editor responsible for Cycling Weekly's online news output, and now as the editor of BikeBiz. Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) Alex covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers. Away from the desk, Alex can be found racing time trials, riding BMX and mountain bikes, or exploring off-road on his gravel bike. He’s also an avid gamer, and can usually be found buried in an eclectic selection of books.
-
Castelli Squall Shell review: no excuses for not carrying a waterproof jacket
Lightweight, waterproof and with a great fit, there is a lot to like about Castelli's Squall Shell and it is great value too
By Tim Russon Published
-
2,500 children's bikes recalled due to crank failures
Customers advised to "immediately" stop using bikes following one report of injury
By Tom Davidson Published
-
Fabio Aru officially signs for Qhubeka-Assos as he looks to reboot his career
Fabio Aru finally announces that he will be joining Qhubeka-Assos for the 2021 season after several transfer rumours went around
By Tim Bonville-Ginn Published
-
NTT Pro Cycling announce new headline sponsors
NTT Pro Cycling has announced its new headline sponsors, bringing an end to the uncertainty around their future.
By Alex Ballinger Published
-
Bjarne Riis leaves NTT Pro Cycling after just one year as manager
Bjarne Riis is leaving NTT Pro Cycling after just one season as team manager.
By Alex Ballinger Published
-
NTT Pro Cycling boss Bjarne Riis says ‘time is running out, it’s not looking good'
The fate of NTT Pro Cycling still looks bleak, as the team’s boss says there is still no new sponsor lined up.
By Alex Ballinger Published
-
Bjarne Riis 'confident' NTT will continue into 2021 season
The Dane is aiming for stage wins at the Tour de France to try and attract new sponsors
By Jonny Long Published
-
Giacomo Nizzolo wins European Championships road race in dramatic sprint finish
Nizzolo beat Arnaud Démare and Pascal Ackermann to become the 2020 European champion
By Tim Bonville-Ginn Published
-
Victor Campenaerts is sleeping at 4,700m in altitude tent ‘to feel like a rider who took EPO’
Time trial star Victor Campenaerts has revealed he is sleeping at 4,700 metres in an altitude tent, so he can “feel like a rider who took EPO.”
By Alex Ballinger Published
-
Bjarne Riis returns to men's WorldTour as NTT Pro Cycling boss
Tour de France winner Bjarne Riis will take over as team manager at NTT Pro Cycling, as they join forces with women’s team Virtu Cycling.
By Alex Ballinger Published