The Garmin and Saxo Bank ProTeams have both announced new co-title sponsors ahead of the 2012 Tour de France, which starts on Saturday (June 30) in Liege, Belgium.
The American-registered team will now be known as Garmin-Sharp-Barracuda, after the technology company signed up to support the team. Sharp is already involved in cycling sponsorship having been co-sponsor of the British-based Rapha-Condor-Sharp team.
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‘There's no point to race for 50th place’: Peter Sagan explains why he’s a cycling esports ambassador but won’t competeAs a MyWhoosh ambassador, Sagan admires the sport’s evolution, but does he have the watts to compete with today’s virtual cycling stars?
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Rapha's loss, your gain: prices slashed sitewide amid profitability concernsThe British clothing brand unveils an almost unheard-of 25% discount across its entire product range
