Sunweb announces partnership with Cervélo for 2019
The Canadian bike brand that sponsored Team Dimension Data in 2018 replaces Giant for the men and Liv for the women
Sunweb has announced that it's men's and women's WorldTour teams as well as development squad will ride aboard Cervélo bikes for the 2019 season.
The team makes the swap from Giant, whilst the women move over from Liv - Giant's women's specific brand.
The 2005 founded German outfit has welcomed the arrival of Cervélo, with a video which also unveils the Canadian brand's new S5, which features an innovative aero cockpit that the riders will have to wait to test out.
>>> New Cervélo S5 launched: All the details and our first ride review
Richard Keeskamp, Sports Marketing Director at Cervélo said: "We’re very excited to partner with Team Sunweb, for us it’s the perfect match in ambition and performance.”
The team is home to 2017 Giro d'Italia winner and runner up at both the 2018 edition and the Tour de France, Tom Dumoulin, plus Women's Tour winner and USA champion Coryn Rivera.
“The team is word-class and active in a wide range of fields and disciplines with men, women and U23 programs – competitive in the one-day races, time trials, sprints and grand tours, which requires very specific equipment to be able to make the difference over competition. It challenges us to raise the bar even further in developing and delivering new and state-of-art technologies," said Keeskamp.
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
The riders will compete primarily on the new S5, which Keeskamp said: “heralds a new era for our company and stunning advances in aero and engineering technology for Team Sunweb’s riders."
He emphasised that the team would be providing feedback for Cervélo, who in 2018 was the sponsor for African registered outfit Team Dimension Data.
Team Sunweb CEO, Iwan Spekenbrink said: “We’re thrilled to welcome one of the most high-tech brands in the industry to our team. Having the resources and knowledge at hand to make our equipment lighter, better and faster will make the difference.
"Time trials and road races are sometimes won or lost by a fraction of a second, which is a confirmation to us that these efforts do pay off. We’ve a shared DNA to keep pushing technology forward and innovation is key to both our organisations, which makes for the perfect fit.
"Behind the scenes Cervélo has been working hard on the new S5 race bikes revealed today, this emphasises their commitment to helping us and we’re already looking forward to kicking off the 2019 season.”
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.
-
‘There's no point to race for 50th place’: Peter Sagan explains why he’s a cycling esports ambassador but won’t compete
As a MyWhoosh ambassador, Sagan admires the sport’s evolution, but does he have the watts to compete with today’s virtual cycling stars?
By Christopher Schwenker Published
-
Rapha's loss, your gain: prices slashed sitewide amid profitability concerns
The British clothing brand unveils an almost unheard-of 25% discount across its entire product range
By Hannah Bussey Published
-
Is Lapierre set to make a return to the WordTour?
French bike brand appears set to return to cycling’s top level after 22 year long partnership with Groupama-FDJ ended in 2023
By Tom Thewlis Published
-
Leo Hayter leaves DSM Development Team early to join Hagens Berman Axeon
British U23 time trial champion moves to American development squad after split opinion over future
By Adam Becket Published
-
Cees Bol: Negative comments from unamed DSM riders 'difficult to read'
Dutch sprinter says that it is difficult to read criticisms of the team
By Adam Becket Published
-
Romain Bardet says leaving DSM riders' comments 'not easy to understand' after 'Soviet regime' remarks
Multiple riders have broken their contracts over the years with an unnamed rider calling it a "Soviet regime"
By Tim Bonville-Ginn Published
-
'The hardest and easiest decision I've had to make': Nicholas Roche retires after 17 years
The Irishman has raced for some of the biggest names in cycling throughout his career
By Tim Bonville-Ginn Published
-
Team DSM rider files police complaint after being throttled by angry motorist
The driver is said to have objected to the cyclist riding side-by-side with another rider
By Jonny Long Published
-
Sunweb’s Edo Maas shares video of himself walking with help of bionic legs
Sunweb’s Edo Maas has shared a video of himself taking his first steps since suffering an awful crash, assisted by a set of bionic legs.
By Alex Ballinger Published
-
Sunweb rider Edo Maas may never walk again after crash
Sunweb rider Edo Maas may never walked again after he crashed into a car that had entered the course during a race.
By Alex Ballinger Published