'We can't get enough high-end road and gravel bikes,' says Sigma Sports founder

Market demand remains strong for premium bikes and e-bikes, according to retailer

Sigma Sports ebike shop inside
(Image credit: Sigma Sports)

Sigma Sports co-founder and director Ian Whittingham has said there is reason for optimism in the cycling industry, with premium road bikes, gravel bikes and e-bike sales withstanding market pressures. 

Last month, data from the Bicycle Association revealed that bike sales have fallen to their lowest level in two decades. However, speaking to Cycling Weekly, Whittingham stressed this is not the case for all bike types. 

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Tom Davidson
Senior News Writer

Tom joined Cycling Weekly as a news and features writer in the summer of 2022, having previously contributed as a freelancer. He is the host of The TT Podcast, which covers both the men's and women's pelotons and has featured a number of prominent British riders.

An enthusiastic cyclist himself, Tom likes it most when the road goes uphill and actively seeks out double-figure gradients on his rides.