'We're up against entire countries': WorldTour team boss bemoans 'bizarre amounts' of money changing hands in the peloton

Cycling's big-money wallet wars in the post-Covid era

The peloton at the Tour Down Under
(Image credit: Getty Images)

That was then, this is now. The feeling that Covid marked a watershed moment, the onset of a new normal, pervades many walks of life.

The number of people earning their pay behind their own front doors is the most obvious, perhaps. Spending habits have also been affected significantly, with far more of it done online. And, according to one team boss, Covid seems to have left a major financial mark on the men's WorldTour peloton.

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James Shrubsall

After cutting his teeth on local and national newspapers, James began at Cycling Weekly as a sub-editor in 2000 when the current office was literally all fields.

Eventually becoming chief sub-editor, in 2016 he switched to the job of full-time writer, and covers news, racing and features.

A lifelong cyclist and cycling fan, James's racing days (and most of his fitness) are now behind him. But he still rides regularly, both on the road and on the gravelly stuff.

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