You can soon own a share in Enve – parent company Amer Sports set to go public, valued at $10 billion
Along with Enve, Amer Sports holds a diverse portfolio of sporting brands including Arc’teryx, Wilson Sporting Goods and Louisville Slugger
Amer Sports, the parent company of Enve Composites, has filed for U.S. initial public offering (IPO). Currently a privately held company, this move would see Amer Sports go public for the first time in the U.S., meaning that people can buy a share of the company and become minor owners.
Going public through an IPO allows the company to sell shares to a larger pool of investors on public stock exchanges, in this case, the New York Stock Exchange (NYSE), which can raise significant capital for the company. When Amer Sports goes public, it's anticipated that the company could be valued as high as $10 billion. However, details about the number of shares available for purchase and their prices have yet to be disclosed.
Amer Sports bought the Utah-based Enve Composites in 2016 for $50 million. In addition to Enve, Amer Sports also owns notable outdoor brands like Arc'teryx, Atomic, Wilson Sporting Goods, Armada, Louisville Slugger, DeMarini, Sports Tracker, and Luxilon. Amer also previously owned wheel manufacturer Mavic, fitness wearables brand Suunto and the fitness brand Precor.
These were sold in 2019, around the same time when Amer was acquired by Anta Sports for $5.2 billion. Prior to the Anta acquisition, Amer Sports traded on the Helsinki market but was made private in 2020. Now, Amer Sports wants to make a big comeback by becoming a publicly traded company in the U.S.
Enve has been making some big moves of its own as well. Just three years after manufacturing its first complete bike frame, Enve will enter the WorldTour this season with its Melee – the new team bike of the Total Energies team.
The team will ride aboard the Enve Melee chassis, the brand's finishing kit and its full collection of U.S.-made SES wheels.
Enve was already present in the pro peloton as a wheel and components sponsor. Tadej Pogačar and his UAE Team Emirates have been riding the SES line of wheels and SES Aero One-Piece Bars – which were designed to meet the team's demands, specifically – and will continue to do so in 2024. Similarly, Ivan Basso and Alberto Contador's project, Team Polti Kometa, also continues to make use of Enve's wheels and components.
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Enve declined to comment about Amer's move into the public trading space.
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Cycling Weekly's North American Editor, Anne-Marije Rook is old school. She holds a degree in journalism and started out as a newspaper reporter — in print! She can even be seen bringing a pen and notepad to the press conference.
Originally from The Netherlands, she grew up a bike commuter and didn't find bike racing until her early twenties when living in Seattle, Washington. Strengthened by the many miles spent darting around Seattle's hilly streets on a steel single speed, Rook's progression in the sport was a quick one. As she competed at the elite level, her journalism career followed, and soon she became a full-time cycling journalist. She's now been a cycling journalist for 11 years.
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