100%'s East and Westcraft sunglasses shake up cycling style
The Westcraft glasses in particular question the boxy aesthetic that's been fashionable in recent years
100% has launched two new cycling sunglasses styles - shaking up the ‘bigger is always better’ mentality with some more rounded shapes.
The brand, whose S3, S2, and Speedcraft XS glasses have all achieved excellent reviews at Cycling Weekly, making them one of the best cycling sunglasses manufacturers in our view, has launched its new ‘Eastcraft’ and ‘Westcraft’ glasses.
100% says that these new styles aim to offer “equal parts elegance and performance,” blending “high fashion” with “ultimate sports performance.”
The styling, especially on the Westcraft glasses, is much rounder than the glasses we’re used to seeing, with trends tending towards large boxy shapes in recent years of cycling fashion.
The Eastcraft, comparatively, is squarer and a little more traditional. Both pairs are available in men’s and women’s fit, increasing the chance of getting a firm hold on the face.
Both pairs of glasses offer a cylindrical lens, to increase both peripheral vision and protection. There’s a range of lens colour options available, for assorted light conditions.
The lenses offer 100% UV protection, and as you’d expect use a hydrophobic and Oleophobic lens treatment, which repels water, dirt and oil to keep your vision clear.
A ‘v-latch’ sits at the top of the lens, this locks and unlocks, to allow you to swap the colour/protection level without placing potentially grubby fingers on the lens or putting pressure on the frame.
The glasses also have 'removable side shields', added to provide extra protection from the elements - you can see these nestled in the junction between the lens and the arms, it's a technique that's been incorporated by other brands, though 100% has opted for a more subtle approach.
Each set of glasses comes with a hard case, microfiber cleaning bag, clear dual replacement lenses and extra alternative fit nose pads.
Prices range from £169.99 for a smoke lens, ‘black mirror’ and ‘soft gold’ mirror lenses are £179.99, whilst glasses with the HiPER crimson and blue lenses come in at £199.99 - these cost a bit more, but from Cycling Weeky’s tech team’s experience, this treatment does provide much greater clarity.
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Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.
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