Evans Cycles opens first of two huge new stores after posting £23m loss
Bristol store will reward first 150 customers with prizes
Evans Cycles has today opened the first of two new high-street stores, just weeks after it posted a pre-tax loss of £23.2 million.
The new store on Union Street in the centre of Bristol has room for 150 bikes to be on display on it 3,300sqft premises.
The site is just around the corner from the existing shop the chain had occupied for over a decade.
The first 150 customers at the store today will be guaranteed a prize from a raffle with a prize pot totalling £6,500 worth of goods.
Russell Merry, managing director of Wheels at Frasers Group, which has owned Evans in 2018, said the Bristol opening showed the company was “committed to investing in and improving the locations we currently occupy” alongside opening new stores.
He added: “We remain big believers in bricks-and-mortar retail for cycling.
“Bikes are a considered purchase, and customers value the guidance of a knowledgeable team member as well as being able to see and touch the bike in front of them, before making a choice.”
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Next month the chain is set to open its second new store in Sheffield’s Meadowhall Centre.
The openings follow Evans’s launch of a sale with reductions of up to 90% earlier this month. The sale coincided with the Fraser Group owned brand reporting pre-tax loss of £23.2 million in the financial year to April 2023.
That represented a worsening of the firm’s performance from a loss of £5.3 million the year before.
An increase in floor space had boosted revenue from £45.3 million to £45.8 million according to the report, but “administrative expenses” were blamed for the increase in losses.
The report said: "Management believes the company has performed strongly in the period, even with the well publicised supply chain issues with bicycles.”
Evans is now a sister company of online retailer Wiggle CRC, after the online giant was bought out of administration by Frasers Group in March this year.
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Having trained as a journalist at Cardiff University I spent eight years working as a business journalist covering everything from social care, to construction to the legal profession and riding my bike at the weekends and evenings. When a friend told me Cycling Weekly was looking for a news editor, I didn't give myself much chance of landing the role, but I did and joined the publication in 2016. Since then I've covered Tours de France, World Championships, hour records, spring classics and races in the Middle East. On top of that, since becoming features editor in 2017 I've also been lucky enough to get myself sent to ride my bike for magazine pieces in Portugal and across the UK. They've all been fun but I have an enduring passion for covering the national track championships. It might not be the most glamorous but it's got a real community feeling to it.
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