Tech of the week: A shockingly expensive steel bike from Colnago, a surprisingly affordable carbon bike from Pinarello, DT Swiss energises our cycling lives and Pog's bars are now yours to buy

Colnago's Steelnova is a thing of beauty but you'll pay for the pleasure, while Pinarello's F1 is an inexpensive gateway to the brand. DT Swiss enters the dynamo hub market and Enve brings Pog's cockpit to market

Colnago Steelnovo steel road bike
(Image credit: Colnago)

While the two bikes featured here are separated by thousands of pounds, they are in many ways just different sides of the same coin. Both are from venerated Italian brands seeking to provide a product, and an experience, that not only delivers the requisite performance but also the intangible qualities that cause cyclists to covet these marques over others.

The Colnago Steelnovo, severely limited in numbers, will be highly collectable in quick time, while the F1 offers the chance to jump aboard for those to whom riding a Pinarello was previously out of reach. I’d argue that ownership of both will likely be similarly joyous despite the disparity in cost.

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Freelance writer

Luke Friend has worked as a writer, editor and copywriter for twenty five years. Across books, magazines and websites, he's covered a broad range of topics for a range of clients including Major League Baseball, the National Trust and the NHS. He has an MA in Professional Writing from Falmouth University and is a qualified bicycle mechanic. He has been a cycling enthusiast from an early age, partly due to watching the Tour de France on TV. He's a keen follower of bike racing to this day as well as a regular road and gravel rider.