B&B Hôtels boss: 'Mark Cavendish wants to be with us. I want him to be with us.'
Team's hunt for sponsors intensifies after missing UCI registration deadline
B&B Hôtels-KTM manager Jérôme Pineau has confirmed that Mark Cavendish is part of his team’s plans for next season, despite facing uncertainty surrounding sponsors.
The 37-year-old sprinter has been linked with the French team since August, but a potential move has been delayed while Pineau searches for partnership deals.
When asked about Cavendish by RMC Sport, Pineau said: “If he didn’t believe in our project, he would have signed elsewhere. He wants to be with us. I want him to be with us but, for the moment, I’m obliged to say that he is not part of the team.”
The team manager added, however, that the Manxman is still “part of our plan to go higher”.
Cavendish’s transfer, and the future of B&B Hôtels-KTM, hinges on the team’s ability to find a big money sponsor. The UCI’s registration deadline passed yesterday, 15 November, but the French team has been granted an extension until the end of the month.
“The future of the team is threatened but we’re staying very optimistic,” Pineau said. “It’s not just me who decides. I’m going to keep believing until the last minute.
“I’ve had a lot of meetings with a lot of businesses. We’re now waiting for something to come together so we can put in place a men’s team, a top-level women’s team and an academy.
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
“I have five companies who want to support us. In concrete terms, we’re waiting for responses on 21, 28 and 29 November. These are very serious and worthwhile leads.”
Pineau added that rider contracts are ready and waiting to be signed once a sponsor has been found. The situation, he says, is down to social instability and the difficult economic climate, which has seen potential partners “back off”.
“If all the companies we’re waiting to hear back from say no, we’re in great danger and the team won’t survive at the level we want to be at,” Pineau said. “The budget we have today isn’t big enough for that.
“If the UCI and the DNCG (National Directorate of Management Control) ask me for the accounts tomorrow, we won’t be able to be a Pro Continental team next season.”
B&B Hôtels will remain as a team sponsor next season, reportedly contributing €3 million of the €15 million sought. The City of Paris will also lend its name to the team, but will not invest any public funds.
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Tom joined Cycling Weekly as a news and features writer in the summer of 2022, having previously contributed as a freelancer. He is fluent in French and Spanish, and holds a master's degree in International Journalism, which he passed with distinction. Since 2020, he has been the host of The TT Podcast, offering race analysis and rider interviews.
An enthusiastic cyclist himself, Tom likes it most when the road goes uphill, and actively seeks out double-figure gradients on his rides. His best result is 28th in a hill-climb competition, albeit out of 40 entrants.
-
‘There's no point to race for 50th place’: Peter Sagan explains why he’s a cycling esports ambassador but won’t compete
As a MyWhoosh ambassador, Sagan admires the sport’s evolution, but does he have the watts to compete with today’s virtual cycling stars?
By Christopher Schwenker Published
-
Rapha's loss, your gain: prices slashed sitewide amid profitability concerns
The British clothing brand unveils an almost unheard-of 25% discount across its entire product range
By Hannah Bussey Published
-
'Finally, you broke the world record' - Inside reaction to Mark Cavendish's historic Tour de France revealed
Astana Qazaqstan have released Project 35, a documentary which shows the journey to triumph
By Adam Becket Published
-
'I haven’t entirely committed to what I’m doing' - Mark Cavendish refuses to rule out racing more, but will run a marathon next year
The Tour de France stage win record holder says that his plan is to head into cycling management
By Adam Becket Published
-
Mark Cavendish to conclude professional cycling career in Singapore
Tour de France stage win record holder to bring curtain down on racing career at ASO end of season criteriums in Asia
By Tom Thewlis Published
-
Mark Cavendish set to end his career at Tour de France Singapore Criterium
Event will be Cavendish's final appearance for Astana Qazaqstan after he won a record-breaking 35th Tour de France stage in July
By Tom Thewlis Published
-
'I've lived everyone’s dream': Mark Cavendish hints at snap retirement after last ever Tour de France stage
The Manx Missile is the 2024 Tour's lanterne rouge
By Chris Marshall-Bell Published
-
'I'm so tired': Emotional Mark Cavendish thanks teammates after surviving Tour de France time cut
The Briton is just two days away from finishing the Tour de France for an eighth time
By Chris Marshall-Bell Published
-
Mark Cavendish makes time limit on stage 19 - and four other tales of riders who survived the Tour de France cut-off
Brit finishes with more than five minutes to spare on Isola 2000
By Tom Davidson Published
-
End of an era: Witnessing Mark Cavendish's last ever Tour de France sprint
The Astana Qazaqstan rider finished 17th in Nîmes in what is almost definitely his last ever sprint at the Tour. Cycling Weekly was there to see it
By Adam Becket Published