Tweets of the week: A Sepp Kuss and Tour de Tietema special

It might be hot as hell in the UK this week, but that does not mean the social media content stops

Sepp Kuss on the podium of the Vuelta a España, with tweets overlaid
(Image credit: Getty Images)

In all honesty, this year's Tour of Britain has not been the most electrifying so far: five stages, four sprints, five Jumbo-Visma wins. That's no criticism of the organisers, who have a very hard job, just a reflection on a repetitive week from Manchester to Essex.

Forget about the racing, though. Maybe it's not about the racing. If it is about the social media game, then the stage race around England and Wales is providing the goods.

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Adam Becket
News editor

Adam is Cycling Weekly’s news editor – his greatest love is road racing but as long as he is cycling, he's happy. Before joining CW in 2021 he spent two years writing for Procycling. He's usually out and about on the roads of Bristol and its surrounds.

Before cycling took over his professional life, he covered ecclesiastical matters at the world’s largest Anglican newspaper and politics at Business Insider. Don't ask how that is related to riding bikes.