UK Cycling Events (UKCE) has joined forces with Sigma Sports for a second year combining some of your favourite rides with the NEW Ride Yorkshire and Suffolk Spring Classic plus the scenic Mendips Sportive.
Series rides include the popular West Coast Classic. Starting from Preston on Sunday 7 July, this is your chance to experience the best of the north west coast with the option to tuck into free fish and chips after a hard day in the saddle.
Sigma Sports Challenge Series dates for your diary:
Ian Whittingham, Managing Director at Sigma Sports, an online cycling and triathlon retailer with a flagship store in Kingston-upon-Thames catering for all abilities, said: "We're excited to partner with UK Cycling Events for a second year and it's great continue to be a part of such a popular and well known series of events.
“We're busy bringing the high-quality, in-store, service you'd expect from Sigma Sports to our online offering, and this is a great chance for us to get out there and meet enthusiastic cyclists from all over the UK."
All 10 events will feature an epic, standard or short route, and will be fully supported mechanically and medically. Riders can also expect fully stocked SiS feed stations, well signed routes, route marshalling, and a finisher medal.
Natalie Hicks, Head of UK Cycling Events said: “We’re proud to deliver the very best event experiences for our participants and this means working with trusted brands like Sigma Sports.
“With their continued backing, we have evolved the Challenge Series and added some great new events encouraging more participants to benefit from the outstanding areas of cycling the UK has to offer.”
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Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.
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